Digital Marketing

MKT 480

Digital marketing is an exciting area of marketing practice. This course examines digital marketing strategy and implementation. It provides a detailed understanding of all digital channels and platforms. The aim of the course is to improve students’ ability to understand, analyze and apply current research in digital marketing. Students will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. The topics in this course include digital marketing plan, digital media channels, online customer experience and so on.