Social Media Marketing

This is an introductory course that examines the role of Social Media Marketing in business marketing plans. This course will assist students in understanding the effectives of social media marketing campaigns by exploring social media platforms such as Facebook, Twitter, blogging, YouTube and viral videos. Students' interest and learning will be enhanced through classroom-based and/or online use of multimedia resources that facilitate the presentation and reinforcement of subject matter. Topical videos, case studies, current news articles, internet communications links will be used.